What we do

We do strategic Instagram & influencer marketing for growing wellness brands

Lucy Spragge Breath Led

“Since Betsy began helping with my marketing… my breathwork events have seen a boost… I’m welcoming more new faces in each class.”

Instagram management

You’re running a growing wellness business and know social media is an investment you should be making - but managing it is a job you don’t have time for. That’s where we come in.

  • We don’t post for the sake of it. We become an extension of your team, taking Instagram off your plate while keeping you in control.

    Every piece of content is created to support your business goals - whether that’s driving bookings, visibility, or building authority.

    This is for wellness businesses who are ready to show up strategically, invest in the execution, and see real results.

Madeline, The Soul Spa

“I feel like we have someone who really understands and loves our business and has the skills to take us to the next level.”

Social media consultancy

If you're not quite ready to outsource but know your approach isn’t cutting it, consultancy gives you the structure, clarity and motivation you desire.

Get bespoke advice from someone who understands what works. Choose to work with us from one hour to over a year. We offer all levels of support.

  • Work with us as a one-off or an ongoing basis.

    Ideal if you’ve got a marketing team, but need an expert eye to refine your strategy, elevate your content, or guide your influencer outreach.

    Have us in your corner to refine your content, align it with your goals, and turn your account into something that will support growth.

Mary, Bath Preservation Trust

“Her experience, creativity and eye for detail meant that we could confidently leave the creation process in her hands... I’d recommend her work to anyone seeking support with social media”

Content creation

Need content but don’t have the time, the team or the creativity to produce it? We’ll visit your space, studio or retreat centre to create a bank of content that reflects the feeling of your brand.

This is a seamless, done-for-you service that helps you build trust and stay top-of-mind - without you having to even open Instagram.

  • We’re not just create content - we create clarity for you and your customers.

    Shot with strategy in mind, and tailored to your brand’s aesthetic and tone of voice.

    We’re based in the South West but travel across the country.

Sophie, The Holburne Museum

“She worked really hard to secure a great range of contacts, and the results were fantastic – the reach and engagement exceeded our targets.”

Influencer marketing

You want awareness and reach - but not just any reach. We’ve run influencer campaigns for national brands from both sides - agency and influencer - so we’ve seen what works (and what doesn’t).

We help wellness brands fill retreats, promote product launches and drive visibility in the right circles.

  • Perfect if your team’s stretched, and influencer marketing always ends up at the bottom of the list.

    You’ll get everything handled from strategy, outreach, coordination and reporting.

    We’ll match you with creators who align with your values and help your offering land in the right hands.

If you don’t want to manage your socials alone, our workshops are a space to get unstuck. Perfect if you’re not ready to outsource but need support. And fast.

Think of it as a mini reset - they’re friendly, chilled, but filled with value. Perfect for founders who want bespoke clarity, not guesswork.

Online workshops

Listen to those who came before you

  • If, like me, you love your business but not so much the marketing and all associated tasks, I can’t recommend Betsy Francis highly enough. In her, I feel like we have someone who really understands and loves our business and has the skills to take us to the next level.

    Madeline Blackburn, The Soul Spa

  • We worked with Betsy to deliver an Influencer engagement campaign, to help drive younger audiences to our museum. She worked really hard to secure a great range of contacts, and the results were fantastic – the reach and engagement exceeded our targets, and it really helped us to see the potential of marketing the museum in this way. I have no hesitation in recommending her

    Sophie Woodward, Holburne Museum

  • Betsy you have worked your magic on our influencer marketing activity, since we've been working together we've been really happy with how everything is going, influencers are actually coming in, they're sharing content and they're leaving really great authentic reviews

    Grace Prince, The Soul Spa

  • Betsy is a content-generating machine! She helped us to plug a temporary resource gap at a very busy time for the Herschel Museum by creating a series of videos for social media, in the process boosting our engagement and supporting follower growth. Her experience, creativity and eye for detail meant that we could confidently leave the creation process in her hands from ideation to production, trusting that the output would be excellent – which it was. I look forward to working with Betsy again and would recommend her work to anyone seeking support with social media.

    Mary Stringer, Marketing & Communications Manager at Bath Preservation Trust (parent organisation to the Herschel Museum)

  • Betsy really gets us and what we do. We’re seeing much more engagement on the videos she’s created for us on Instagram, which has contributed to us selling out our pre-launch tours of the co-working space. The video content she has produced for our launch is such high quality, requiring very few amends, which makes the process so easy and efficient. And as she gets to know us better, she’s becoming even faster at turning them around.

    Danie, Gather Round