Who am I?

Helping wellness businesses thrive through aligned social media and influencer marketing.

I get how it feels - running a wellness business, whether it's a retreat, studio, or holistic practice, can feel like juggling a million things at once. You’re deeply focused on caring for your clients, staying balanced yourself, and keeping everything running smoothly. Social media just feels like one more thing on your never-ending to-do list.

That’s where I come in.

I graduated with a first-class honours in Sociology and spent the last five years working in PR, managing the social media and influencer marketing for brands like Melissa & Doug and Miffy. I also worked on campaigns for household names like Bluey, Papa Johns, Whole Earth, Clipper, and Kallo. After years of working on big brands, I realised something had to change. The hustle of corporate PR wasn’t where my heart was.

I found my passion in supporting wellness businesses, the ones making a real difference in people’s lives. Growing up, I spent many weekends working on yoga retreats, and for the past four years, I’ve leaned into a lifestyle focused on wellbeing after becoming sober in 2020. But it wasn’t until a health scare in early 2024 that I understood the need for balance.

So, I left the corporate world and focused on helping businesses that align with what matters most to me - wellness, community, and connection. I’ve taken everything I learned working with national brands and blended it with my love for authenticity, calm, and resilience.

How I can help you

You feel like your business has already achieved so much, and now it’s time to take it to the next level. You’ve built a foundation and started building a community, but you know you’ve got more potential online.

With five years of hands-on experience, social media management isn’t just what I do for work - I absolutely live and breathe it. I stay on top of every update, every trend, and every shift in the industry. I know what works, and I don’t waste time. When we work together, you’ll get a clear, practical social media strategy tailored to your business and designed to get results.

I believe that real, sustainable growth comes from staying grounded to your values while expanding your reach. My goal is to help you build an online presence that reflects who you are and connects with the right people. We’ll work on what makes your business stand out, making sure your social presence feels like an honest reflection of what you do, but also pushes you to reach more.

Social media isn’t about quick fixes or vanity metrics, and neither is what I do. It’s about a solid strategy, consistency, and staying ahead. I’m here to help you stay connected to what’s important in your business while making sure it gets seen by the right audience. You’ll have me as your right-hand woman, with a clear plan and seamless execution to help your brand grow - without losing what makes your business, yours.

I know you’ve built something incredible - now let’s make sure everyone knows about it.