About Us
We help established wellness businesses get more out of Instagram – removing the guesswork, overwhelm, and the wasted effort.
You’ve already built something great. You’re seeing serious results in other areas of your business, and now you’re ready to bring that same energy to your Instagram. You know social media matters, but you don’t have the time or headspace to be in the weeds of it every day.
Does this sound like you?
How We Work
We’re not just here to “do social media.” We’re here to make your life easier and make your business more visible - without the fluff or follower-chasing nonsense.
We only work with businesses that are serious about growth.
That means:
🌿 You already have a proven concept - your business works, and you’re looking to scale, not experiment.
🌿 You see social media as a business investment, not an expense.
🌿 You want someone who just gets it - so they can focus on the bigger picture.
If you’re looking for someone to “just post” content, chase vanity metrics, or make Instagram magically save your business overnight - we’re not the right fit.
We’re here to take Instagram off your plate, make sure your brand is seen by the right people, and ensure your social media is working as hard as you are.
You focus on running your business. We’ll handle Instagram.
About our Founder – Betsy
Instagram isn’t just about throwing out posts and hoping for the best. It needs direction, clarity, and a plan that actually works.
That’s where I come in.
You bring us your goals, your vision, and what makes you different, and we’ll make sure your social media presence delivers. Whether you’re seeking bookings, brand awareness, or people constantly saying, “I found you on Instagram!” - we’ll help you get there.
How Grounded Socials came to be
Before launching Grounded Socials in 2024, I spent five years agency-side managing social media and influencer campaigns for brands like Melissa & Doug, Miffy, Bluey, Whole Earth, Clipper, and Kallo. I loved the strategy, but the corporate hustle? Not so much.
I grew up around yoga retreats and have spent the last few years leaning into wellness, community, and balance. After going sober in 2020 and navigating a serious health scare in 2024, I knew it was time to focus on helping businesses that actually align with the way I live my life.
So here we are.
Now, I take everything I learned working with household-name brands and apply it to businesses like yours = growing wellness brands that need a push to get to the next level.
At Grounded Socials, I lead a strategic, intentional approach to Instagram - so if you're looking for a quick fix, last-minute posts, or a way to "go viral" overnight, we’re not the best fit. But if you want a thoughtful, long-term social media plan that actually works, let’s talk.