Social media that creates demand to drive sales for your wellness business

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About Grounded Socials

I support wellness business across spas, product startups, saunas, retreats and wellness stays to turn their marketing into consistent sales.

If you’re fully booked on weekends but mid-week and shoulder-season is less consistent (or you rely on sales campaigns and last-minute pushes), I build marketing systems to:

  • Increase demand for quieter seasons

  • Make social and ads measureable against sales, not just reach

  • Drive repeat customers through email and loyalty-based follow ups

I create campaigns that are designed to help you bring more predictable revenue. 

Previous campaign stats

+200%

Web traffic from Instagram

21.5x

ROAS on Meta ad campaign

+63%

Followers in the first 30 days

74m

Influencer campaign reach

See more campaigns

My approach

  • Social media management

    Your social media feels active but isn’t driving consistent bookings. I’ll take ownership of your social media to integrate it into your wider demand and lead generation system.

    I create campaigns across all major social media platforms which are planned around your calendar so your diary stays full.

    Management from £2000 pcm

    Let's talk about your bookings

  • Influencer Marketing

    Influencer collaborations are a growth lever for your business which is why I have built a trusted network of over 1,500 influencers across wellness, lifestyle and consumer brands.

    For briefs beyond my network, I use advanced databases and analytics to source and vet talent based on alignment and performance potential. Every collaboration is positioned, briefed and tracked.

    From £1200 pcm.

    Contact me to discuss

  • Email marketing

    I manage your email marketing so it actively supports your booking calendar.

    My focus is on campaigns that increase customer loyalty and build bookings during quieter seasons without reactive promotions.


    From £800 pcm

    Explore how I can help

What my clients say

  • “Betsy made some incredible social ads for me and from it I received over £4000 worth of bookings on retreats that were really struggling to fill from the usual marketing channels l use. We only spent £200 on the ads! It was such a weight off my mind and I feel so reassured to know I can do it anytime to help me when the flow feels blocked"

    Saira, Mellulah Retreats – international retreat host

  • “We brought Betsy on to help us increase brand awareness and bookings for The Soul Spa. We said we wanted everyone in Bath to know who we are - and since working together, we feel like that’s more or less been achieved. Now, when I walk into a room, it’s rare to meet someone who hasn’t heard of us. That used to happen all the time! We can’t wait to see what comes next.”

    Madeline, Soul Spa – sound bath wellness centre in Bath

  • "Having her support with our monthly emails has made such a difference. We’ve had people getting in touch about bespoke cakes and asking about events in a way that they didn’t before. It’s created a new point of connection with our community, and I know we wouldn’t have seen that without Betsy’s help.”

    Alex, Feed the Soul – vegan cafe near Dorchester

  • “Betsy set up Meta ads for my Breath Led classes, and it outperformed any ad I’d run before. I saw a 30% increase in website clicks, and the class was filled with new faces”

    Lucy Spragge Breath Led – breathwork facilitator in Bristol

  • “I run a busy coastal sauna that’s almost at capacity and I was facing real challenges with speaking to all our valued guests. Working with Betsy has provided an achievable framework that honours all our customer relationships and feels exciting each month. Betsy brings really exciting ideas to our social media and makes it feel manageable to grow our business on Instagram. I now really look forward to every day knowing that our plan is in place. This frees me up to focus on the daily operation of looking after our guests.”

    Emma, The Island Sauna

  • "Before the strategy, we had an idea of what to do but didn’t know how to prioritise the different marketing channels. Now, it’s given us the rationale to de-prioritise some activity, stopped us trying to do everything and protected our time. Betsy knows her stuff and we feel clear on exactly what to do next."

    Gareth, Earthwise Natural Tonics