Helping wellness businesses grow their Instagram presence with expert management.

Grounded Socials

Grounded Socials

My Services

Instagram management

Let’s take the stress out of your Instagram. From strategy to scheduling, I’ll make sure your social media not only stands out but truly reflects your brand. No more worrying about what to post - I’ll have it handled so you can focus on what lights you up.

Influencer marketing

Launching something new and want it to really land? I’ll design a campaign that pairs you with influencers who connect with your brand, ensuring your message reaches the right people in a way that feels natural. From finding the perfect partners to handling the details, I'll make sure your brand gets the attention it deserves - without the overwhelm.

Social media consultancy

Feeling unsure about your socials but not ready for a full commitment? My consultancy services are crafted to leave you feeling empowered and clear-headed. Whether it’s a deep-dive into your strategy or a social audit, you’ll walk away with clarity and a solid direction for your brand’s next steps.

I work with businesses who…

  • I work with busy business owners or marketing teams in the wellness industry including fitness studios, boutique gyms, holistic practitioners, spiritual healers, wellness teachers and more.

    If you're not sure if you fit into this, fill out the consultation form and I'll be in touch.

  • Your business is growing and you can't keep up with running your socials amongst all the other important tasks involved in the day-to-day running of your business.

    People are finding you and following you but you're looking for a boost to reach even more people.

  • You’re not just looking for followers - you want deeper connections. You want to attract the right people who resonate with your offerings, values, and energy.

    If you're ready to turn casual followers into a supportive community that engages with your content and feels aligned with your mission, we're here to help you nurture that.

  • Your brand isn’t about flashy trends or quick wins. You believe in thoughtful, intentional growth that feels authentic to who you are.

    If you’re looking for a social media presence that reflects the heart of your business and fosters connection, we’ll be a great fit.

About Betsy

I’m Betsy - an Instagram expert with five years of agency experience working with brands like Miffy and Papa Johns, and a first-class honours in Sociology. Now, I help wellness businesses like retreats, studios, and boutique gyms grow their online presence.

But social media isn’t just my job - it’s what I live and breathe. I’m here to work with you build a presence that feels authentic, aligns with your values, and gets your business seen by the right people.