Social media and email marketing that turns attention into bookings for your wellness destination

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About Grounded Socials

I support spas, saunas, retreats and wellness stays to turn their marketing into consistent bookings. 

If you’re fully booked on weekends but mid-week and shoulder-season is less consistent (or rely on last-minute pushes), I build marketing systems to:

  • Increase demand for quieter slots and seasons

  • Make social and ads measureable against bookings, not just reach

  • Drive repeat visits through email and loyalty-based follow ups

I create campaigns that are designed around your capacity to help you bring more predictable revenue. 

Previous campaign stats

+200%

Web traffic from Instagram

21.5x

ROAS on Meta ad campaign

+63%

Followers in the first 30 days

74m

Influencer campaign reach

See more campaigns I'm proud of

My approach

  • Social media management

    Your social media feels active but isn’t driving consistent bookings. I’ll take ownership of your social media to integrate it into your wider demand and lead generation system.

    I create campaigns across all major social media platforms which are planned around your calendar so your diary stays full.

    Management from £1000pm

    Let's talk about your bookings

  • Email marketing

    I manage your email marketing so it actively supports your booking calendar.

    My focus is on campaigns that increase customer loyalty and build bookings during quieter seasons without reactive promotions.

    From £500pm

    Explore how I can help

  • Social media ads

    I run targeted Meta ads for spas, saunas and wellness destinations to support your specific booking goals. Whether you need to fill quieter days, get fully booked earlier or increase gift voucher sales.

    Ads are structured around your specific needs so your spend and return is measurable.

    From £450pm + ad spend

    Discuss your ad campaigns with me

What other clients have said

  • “Betsy made some incredible social ads for me and from it I received over £4000 worth of bookings on retreats that were really struggling to fill from the usual marketing channels l use. We only spent £200 on the ads! It was such a weight off my mind and I feel so reassured to know I can do it anytime to help me when the flow feels blocked"

    Saira, Mellulah Retreats – international retreat host

  • “We brought Betsy on to help us increase brand awareness and bookings for The Soul Spa. We said we wanted everyone in Bath to know who we are - and since working together, we feel like that’s more or less been achieved. Now, when I walk into a room, it’s rare to meet someone who hasn’t heard of us. That used to happen all the time! We can’t wait to see what comes next.”

    Madeline, Soul Spa – sound bath wellness centre in Bath

  • "Having her support with our monthly emails has made such a difference. We’ve had people getting in touch about bespoke cakes and asking about events in a way that they didn’t before. It’s created a new point of connection with our community, and I know we wouldn’t have seen that without Betsy’s help.”

    Alex, Feed the Soul – vegan cafe near Dorchester

  • “Betsy set up Meta ads for my Breath Led classes, and it outperformed any ad I’d run before. I saw a 30% increase in website clicks, and the class was filled with new faces”

    Lucy Spragge Breath Led – breathwork facilitator in Bristol